What is Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising
Fundable & Findable represents a fresh approach to nonprofit fundraising that challenges the old way of simply chasing donations. Too many nonprofits are unseen, unheard, and underfunded – only one in 1,000 grows beyond a small business. This innovative framework reminds nonprofits that it’s not just about fundraising alone; the order of operations matters: brand first and funding second. Nonprofits are encouraged to focus on building their brand from the inside out. It’s all about showing donors why an organization exists, what it does, who will get things done, where it’s headed, and when milestones will be met… All of these elements come together to fix fundraising once and for all.
Main Benefit
Key figures and facts underline the benefits of this approach:
- Only one in 1,000 nonprofits grows beyond a small business.
- 340 partners across 51 countries have joined the movement.
- Bcorp score of 92.4, highlighting a high level of social and environmental performance.
- Nonprofits must be fundable internally before claiming a findable external brand.
- A distinct space in the minds of ideal funders is achieved through clear, tight messaging.
The Power of Brand and Fundraising
Both brand and fundraising are critical and inseparable. The idea of “brand first, funding second” isn’t about determining which element is more important; it’s about establishing a proper sequence that ensures better results. With a solid brand in place built from a strong theory of change and strategic plan, nonprofits are naturally positioned to break through the noise in donor minds. In this way, the Fundable / Findable Framework becomes a catalyst that transforms stalled income lines into a dynamic movement driven by clearer communications and strengthened partner relationships.
Inside Out: Building a Bold Brand
Bold brands are built from the inside out. To be findable externally, organizations must first be fundable internally. This requires a deep dive into the theory of change – the blueprint fueling fundraising, messaging, measurement, and partnerships. Next comes a strategic plan to turn that theory into tangible traction while giving funders undeniable proof of potential. With a focus on positioning strategy, nonprofits can further distinguish their brand, and marketing communications serve as the amplifier to mobilize funder audiences. The process is not linear; it’s carefully interwoven to create a tight, cohesive narrative that speaks directly to ideal donors.
The Role of Messaging and Storytelling
Every nonprofit needs tight messaging, strong storytelling, sharp visuals, and cohesive communications. This strategy allows potential donors to quickly grasp an organization’s mission and values in a way that feels genuine and engaging… It’s all about occupying a distinct space in the minds of ideal funders while routinely communicating promises. Such an approach enhances outcomes: deeper clarity, a louder and sharper voice, and ultimately, maximized funding. With clear messaging, each component – from a theory of change to marcom – plays a crucial role in building and sustaining donor trust.
Project Impact
- SDG 1: No Poverty – addressing poverty through strategic partnerships.
- SDG 4: Quality Education – empowering communities via informed storytelling.
- SDG 10: Reduced Inequalities – promoting social justice and equitable growth.
- SDG 16: Peace, Justice and Strong Institutions – fostering integrity within nonprofit operations.
A Proven Framework to Maximize Funding
Fundable & Findable isn’t just another fundraising tactic—it is a proven framework that simplifies and demystifies the concept of brand. By weaving together interconnected disciplines and actionable tools, nonprofits gain a structure that magnifies funding prospects. With fundable elements such as the theory of change and strategic plan addressed first, organizations are primed to develop a strong positioning strategy and robust marketing communications to reach ideal funders. This process emphasizes that funding isn’t simply the number one priority at the donor side, although charities might focus on many necessary priorities. It’s all about occupying a space that resonates with funders and creating a communication plan that leaves little room for ambiguity.
Mighty Ally, for example, works with early- and growth-stage nonprofits, guiding them with a unique, results-focused approach. This framework, backed by an unmatched international perspective with Global North and South co-founders, shows how commitment to a holistic brand strategy can turn an organization’s potential into measurable success. The Fundable / Findable strategy is not only about receiving more funding—it’s about fostering a deeper mission connection that paves the way for sustained social impact and stronger partnerships over time… Ultimately, this method demonstrates the new way nonprofits can refine the art of fundraising by building a brand that speaks directly and powerfully to the hearts and minds of donors.
