What the Project Is
This project represents a deep commitment to strategic communications with purpose. It is driven by a belief in the power of clear, effective messaging to create meaningful change across business, government, and civic society. At its core, the project reflects a robust background in Public Relations and Strategic Communications, achieved through years of professional practice running Wales’ largest integrated PR agency and leading influential networks like the Prince’s Responsible Business network for BITC Cymru. It embodies a mission to make regenerative environmental choices and supports the surrounding communities – a dynamic blend of purpose and creative strategy that drives impactful outcomes.
Key Benefits and Figures
The strength of this initiative lies in its strategic support model that offers a wide array of capabilities to organizations, including:
- Corporate & communications strategy
- Developing & embedding organisational purpose
- Brand & creative planning
- Strategic review & reporting
- Stakeholder engagement
- Impact reporting and case studies
- Copywriting
Not to mention, the project holds a solid BCorp score of 88.4 – a testament to its commitment to responsible business practices. This blend of creative planning and precise strategic review offers organizations both the foundation and the inspiration to grow, transform, and truly resonate in today’s competitive communications landscape.
Driving Strategic Support
The extensive experience in running high-profile campaigns has paved the way for a consultancy approach that seamlessly integrates purpose, responsibility, and social impact. Past consultancy projects for renowned organisations such as Wales Cooperative Centre, IPO, Life Sciences Hub Wales, Creative Cardiff, and the IWA highlight the proven ability to influence change at the highest levels. It feels like a natural conversation when ideas evolve – a bit like when one speaks with passion about impactful work… an organic flow that ultimately bolsters the strategies that build trust and drive real outcomes.
Food & Drink Campaign Innovations
The journey into food and drink campaigns adds a delightful twist to the strategic narrative. Reflecting on over 20 years in the agency world, the project has collaborated with some of Wales’ most distinguished brands, including SA Brain & Co, Hilton, PGI Welsh Lamb & Beef, Otley Brewing Co, and Gower Brewery. Alongside these impressive partnerships, the venture into a brewing business – Roath Brewery – brings an authentic and personal touch to the campaign experience. It is indeed a blend of passion and professionalism, where creativity in the kitchen meets a deep understanding of market dynamics and consumer trends. The vibrant world of recipes, beer, and food narratives harnesses the power of storytelling, offering both inspiration and practicality.
Fostering Social Capital
In today’s changing societal landscape, growing social capital is more vital than ever. This project contributes to that mission through Grow Social Capital, a social enterprise dedicated to combating the challenges of divided communities, isolation, and diminishing civic engagement. Launched during the 2020 lockdown, Grow Social Capital continues to evolve, identifying new ways to help organisations, communities, and individuals embrace practical and positive actions. There is something inherently inspiring about facing modern social challenges head-on and developing responses that empower people to reconnect and build trust.
Project Impact Through the SDGs
- SDG 3: Good Health and Wellbeing – fostering stronger community ties enhances overall wellness.
- SDG 11: Sustainable Cities and Communities – strategic support that builds more resilient local networks.
- SDG 12: Responsible Consumption and Production – a focus on ethical practices within the food and drink industry.
- SDG 13: Climate Action – regenerative environmental choices that lead to measurable sustainability.
- SDG 17: Partnerships for the Goals – leveraging high-level networks to drive collective impact.
Engaging Community with Professional Standards
Embedded within this initiative is a firm commitment to the highest professional standards. As evidenced by being among the founding Chartered Practitioners of the CIPR in Wales, the work speaks to a long-standing tradition of excellence in the field of Public Relations. Moreover, the affiliation with renowned bodies such as the Chartered Institute of Public Relations, ipse – the Association of Independent Professionals and the Self-Employed, the British Guild of Beer Writers, and the Institute of Welsh Affairs further underscores the dedication to professional integrity and continual growth. The strategy is not just about communication; it is about inspiring action – a blend of strategic insight and genuine passion that resonates like a well-spoken conversation. Those interested in exploring a world where communications truly intersect with purpose and societal impact are invited to delve deeper into this project.
