What the Project Is
The project introduces an innovative personal care range featuring the iconic Kit Essentials – a line designed to radically change everyday routines and help customers stop buying water unnecessarily. With key messages such as “STOP BUYING WATER” and “DISCOVER THE ESSENTIAL KIT,” this project focuses on offering a full suite of practical and eco-friendly products from the major brands. The products include the kit essential with pricing displayed as “I try for €14.13 €9.99,” a trial shower gel priced at “€2.49,” and a range of best-sellers in hygiene, including the shower gel and toothpaste. Combining well-known hygiene standards and environmental concerns, this personal care project blends the ideas of rechargeability and zero déchet, while incorporating a bcorp score of 117.5, a metric that speaks to the brand’s commitment to sustainability and social responsibility.
Main Benefit
The standout benefit of the project lies in its tangible impact on reducing waste and environmental footprint. This benefit is evident in the carefully measured key figures and facts:
- 💧 80% water usage in major brands’ products
- 👎 38g of disposable plastic avoided per kit
- 🤢 A Yuka rating of 57/100 for synthetic formulas in conventional products
- 💯 100% active ingredients in dissolvable products
- ✨ No plastic waste from the dissolvable range
- 👍 A Yuka score of 93/100 on natural ingredients
- 0 plastic waste, 0 kg of CO2 emissions, and 0 liters of water transported thanks to optimized logistics
Solid Product Offering
The product assortment is rich and varied to cater to different needs in the salle de bain, beauté, and hygiène categories. The kit includes a mix of liquid and solid formulations such as the longstanding Kit Essentials, the eco-refillable Kit Trial Shower Gel, and best-sellers like shower gel and toothpaste. In addition, new products like Dish Liquid and an extended range covering shampoo, deodorant, and micellar water stand out for their commitment to reducing packaging waste. The solid products, notably the toothpaste and solid shampoo, underscore the move towards rechargeable and zero déchet options in personal care that have resonated with customers as “OUR CUSTOMERS LOVE IT.” The emphasis on dissolvable products – where synthetic formulas are replaced with natural origins – clearly illustrates the shift towards healthier, more environmentally-friendly everyday products.
Subscription and Sustainability
The project hinges on a subscription model, a strategy that not only enhances customer convenience but also plays a significant role in sustainability. The system is designed to minimize packaging waste and optimize transportation logistics – making more eco-friendly decisions possible at every step. With a subscription, customers benefit from production planning that reduces waste and cuts costs, while aligning with the mission of the brand. The convenience of being able to modify the subscription with just a few clicks adds a dynamic twist to the personal care routine. Emphasis is placed on the fact that all formulas are healthy, natural, and highly rated on Yuka, thus reimagining the way sustainable beauty and hygiene products are delivered to households.
Family-Friendly Formulations
The product range is thoughtfully designed for the entire family. While the shower gel and shampoo have not been formally tested on babies, they are suitable for children over 3 years old, ensuring broad usability. For extra confidence, the toothpaste is recommended by the UFSBD starting at the age of 6, which ensures that children are not only protected but also exposed to products that have been carefully developed with safety in mind. This inclusive approach highlights the attention to detail that goes into every product and reinforces the commitment to making both beauty and hygiene accessible and sustainable for all family members.
In-Store and Digital Experience
The experience extends beyond the product itself to embrace the idea of community and transparency. Journals like Magic Maman – reaching 60 million consumers – and media such as Brut vouch for the project’s efficacy and appeal. Certified by renowned institutions like WWF and recognized as a B CORPORATION, the brand’s integrity shines through in every aspect of its operations. In-store experiences are enriched by visuals that celebrate “Kit Essentials” in an engaging manner, while digital interfaces continuously remind customers that every purchase supports a movement towards reducing water consumption and plastic waste. This authenticity infuses the product journey with both a practical necessity and a moral purpose – a dialogue that is as vibrant and dynamic as it is essential.
Project Impact
- SDG 3: Good Health and Well-being
- SDG 6: Clean Water and Sanitation
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water
Innovation & Environmental Commitment
The brand not only speaks about change but actively delivers on it. A diverse collection of products – from the essential kit to the kit trial shower gel – is at the forefront of a movement that challenges traditional personal care norms. The compact kits are meticulously designed: the Essential Kit can produce 240ml of shower gel, 240ml of shampoo, 360ml of hand mousse, a 50ml eco-refill of deodorant, and 75ml of toothpaste. This remarkable concentration of functionality and sustainability is not only practical but aligns with the keywords of the industry: Produit, salle de bain, hygiène, beauté, rechargeable, zero déchet. The casual and engaging tone throughout the project’s presentation makes it approachable and genuine… offering a refreshing take on what everyday personal care should look like in today’s environmentally conscious world. Every element – from subscription benefits to eco-friendly formulations – is a testament to innovation, proving that sustainability and good design can indeed go hand in hand.
