Introducing Frisbi – Influencer Marketing
Frisbi is an influencer agency that connects people with causes through brands that generate a positive influence and impact on society and the environment. This innovative project in the advertising and market research industry leverages the power of influencers to organically and naturally help brands and organizations become known. By working with a variety of influencers—from micro to macro, opinion leaders to celebrities—the agency provides a unique platform where real and organic content shines. The approach is built on authenticity, using machine learning to find the perfect match for each brand, and ensuring that every campaign feels genuine and credible… The focus on organic content means that every influencer’s story is the real story behind the brand.
Key Benefits and Figures
The main benefit of Frisbi’s model lies in its innovative methods and data-driven strategy, backed by a suite of impressive attributes. Some key figures and facts include:
- Utilization of machine learning to reach a customized target audience for each brand with high credibility.
- Rewarding influencers with product and service exchanges from brands they love—ensuring genuine enjoyment and authenticity in every post.
- A platform developed in Silicon Valley that measures campaign performance on Instagram and TikTok through a simple hashtag, ensuring transparent tracking of all metrics and return on investment.
- A strict exclusivity approach where influencers work with one brand per campaign, boosting credibility and ensuring undiluted influence.
- A solid presence in multiple markets across Chile, Argentina, Mexico, Colombia, Peru, and Bolivia, showcasing the agency’s international appeal.
Innovative Technology Approach
Frisbi’s strategy revolves around innovative technology that makes the difference in today’s influencer marketing scene. By not relying on databases and instead using sophisticated machine learning, the project ensures that influencer selection is meticulously tailored to the targeted campaign. This technology-driven discovery process is designed to find influencers who align perfectly with a brand’s identity—resulting in highly credible, 100% real, and organic content that speaks directly to the audience. It’s a system that feels futuristic and grounded at the same time, delivering results that are both measurable and meaningful… the integration of a Silicon Valley-developed platform further demonstrates Frisbi’s commitment to technological excellence.
Campaign Success Stories
There are several inspiring success cases that illustrate the impact of influence-driven campaigns. For instance, the collaboration with L’Oréal – La Roche-Posay in Chile helped highlight personal skincare narratives through a mix of micro-influencers, opinion leaders, macro influencers, and even celebrities. In another campaign, The Body Shop’s Always On initiative connected the dots between the environment, communities, gender equity, and self-love, primarily via inspirational micro and nano influencers on Instagram and TikTok. NotCo’s campaigns, whether executed in one shot or on an always on basis, stand as a testament to effective brand positioning for plant-based products. Additionally, Philips Series 8000 in Peru brought advanced technology into the spotlight through organic content from micro, macro influencers, and celebrities. Urban Decay’s campaign focused on celebrating diversity in styles and expressions, aligned with a cruelty-free and vegan ethos, while Kerastase shared luxurious experiences that resulted in radiant influencers and top-notch creative content.
Unique Strategy in Influencer Marketing
Frisbi’s approach is unique in its unwavering commitment to influencer credibility and authenticity. The project’s model is not just about reaching audiences—it’s about forging genuine relationships. Influencers are rewarded not with monetary compensation but with exchanges of products and services; a system that ensures they relish every post they publish. This method, combined with a robust measurement platform, ensures that every campaign is not only visually appealing but also deeply effective in terms of return on investment. The careful selection process, free of database limitations, ensures that the content remains organic, and the influencers are dedicated to a single brand, which builds trust and enhances the communication channel between the brand and its audience.
Driving Impact Through Authentic Engagement
The project has made a lasting impact by connecting influencers and brands in a way that sparks genuine engagement. Each campaign resonates with the audience, blending creativity with reliability and a deep understanding of digital marketing trends. With success stories spanning multiple industries and regions, Frisbi’s model emphasizes the importance of keeping influencer strategies fresh, innovative, and sustainable. The approach is conversational in tone, using natural language and subtle pauses—just like a chat among friends—to deliver content that doesn’t just sell a product but tells a heartfelt story. It’s an influencer marketing strategy that remains aligned with modern values, ensuring that every interaction is both impactful and memorable.
Project Impact and SDGs
- SDG 5: Gender Equality – By promoting campaigns that connect communities and highlight gender equity.
- SDG 10: Reduced Inequalities – Through diverse influencer partnerships that reach a wide range of audiences.
- SDG 12: Responsible Consumption and Production – Via campaigns that encourage sustainable and ethical choices.
- SDG 13: Climate Action – As influencers spotlight environmental causes and sustainability practices.
- SDG 17: Partnerships for the Goals – By forging collaborative relationships between brands and influencers across multiple regions.
Looking Ahead and Future Prospects
As the digital landscape continues to evolve, Frisbi stands poised for growth. With a B Corp score of 82.1, the project consistently demonstrates a balance between profitability and societal impact. The influence of organic content and the personal touch of exclusive influencer partnerships set a robust foundation for future innovations. The project is expanding its reach and adapting to new trends on platforms like Instagram and TikTok—ensuring that every hashtag not only measures success but also builds an authentic community around each brand. The natural flow of the campaign strategies, with a touch of casual dynamism, ensures that the content remains engaging and relatable to its ever-growing audience. The future of influencer marketing, as illustrated by this project, is bright, filled with creativity, trust, and sustainable impact…
