What the Project Is
Craft naturally delicious cold-pressed drinks from wonky and surplus fruit—turning nature’s quirks into sustainable, healthy choices for adults and kids. This project transforms imperfect fruit into a refreshing line of beverages that not only taste great but also help reduce food waste. Shop the variety packs or choose a favourite flavour, and discover a world where quality meets sustainability without any compromise… just naturally wonky drinks.
Main Benefit
Key figures and facts that set this initiative apart include:
- 100% WONKY JUICE – Cold-pressed wonky fruit. Nothing else.
- WONKY FRUIT WATERS – Wonky fruit juice with still water plus vitamins and iron.
- WONKY FRUIT HEALTH SHOTS – Wonky fruit juice enhanced with added vitamins or prebiotics.
- SPARKLING FRUIT JUICE – Wonky juice topped with lightly sparkling water.
- The Wonky Club Subscription – Save money, help the planet, cancel anytime, and unlock savings of over 10% on favourite drinks.
- A record of 12 Great Taste Awards that attests to the excellent flavour and quality.
The Diverse Range of Wonky Drinks
The drink range is as diverse as it is unique. Customers can choose from several options depending on their mood or nutritional needs. The 100% Wonky Juice is straightforward and pure—cold-pressed wonky fruit, with nothing extra added. For those looking for a lighter drink option, the Wonky Fruit Waters mixed with still water and essential vitamins plus iron offer a refreshing pick-me-up. And then there are the health shots that contain added vitamins or prebiotics, perfect for a quick nutritional boost. The lightly sparkling option adds just a hint of fizz, making it an exciting choice for celebrations or daily refreshment. It’s a refreshing lineup that caters to different lifestyles and tastes, all while staying true to the mission.
Sustainable and Quality Promise
The project maintains an uncompromising stance on quality—after all, taste is so important here! It delivers naturally wonky drinks without any of the weird stuff, ensuring that every sip provides both nutritional value and an eco-friendly edge. With a clear focus on sustainability, the ingredients are sourced from wonky and surplus fruit, and the packaging is recyclable. Marking a commitment to both the environment and consumer satisfaction, the drinks are a testament to a brand that cares deeply about how its products are made and enjoyed.
A Story of Passion and Purpose
Behind the refreshing beverages lies an inspiring story. Karina and Maciek, whose journey began with shared memories of making homemade treats in their nan’s garden, have infused their venture with genuine love and passion for life. Founded in 2018 under the name Flawsome!, this business is a real-life illustration of turning challenges into opportunities. Their mission? To combat food waste and promote sustainability while nurturing dedication to family and friends. With over 16 products now developed, the venture’s journey is just beginning—their story reminds everyone that even the quirkiest fruit can be transformed into something extraordinary.
The Project Impact
- SDG 2: Zero Hunger – By transforming surplus produce into valuable products, the initiative addresses food waste and hunger indirectly.
- SDG 12: Responsible Consumption and Production – The use of wonky fruit and recycled materials supports more responsible consumption habits.
- SDG 13: Climate Action – Sustainable practices and eco-friendly packaging help reduce the environmental footprint.
- SDG 3: Good Health and Well-Being – Nutritious drinks for both adults and kids contribute to overall healthy lifestyles.
Innovative Subscription Model
An innovative subscription model adds another layer of convenience and sustainability to the project. The Wonky Club Subscription not only saves money with an impressive discount of over 10%, but it also makes it easier for those looking to support the planet by reducing packaging waste. Customers can subscribe to their favourite drinks, knowing that they have the flexibility to cancel anytime if their needs change. This user-friendly system encourages regular consumption of eco-friendly, high-quality beverages, all while fostering a deeper commitment to sustainability. The subscription model exemplifies how modern convenience can blend seamlessly with ethical consumption, creating a dynamic and engaging way to enjoy delicious, sustainable drinks… all in a hassle-free manner.
