What is Modern Species?
Modern Species is a sustainable, impact-driven CPG brand design agency that helps launch, evolve, and grow better-for-the-world brands to scale impact. Their focus? Bringing your vision for a better world to life through your brand, creating meaningful connections with your audience. It’s all about weaving your mission into every aspect of your brand, so conscious consumers and retailers become true believers. From branding and graphic design to packaging and consulting, Modern Species crafts expressive designs that reflect your core values and commitments.
Main Benefits of Working with Modern Species
Here’s what sets Modern Species apart and why their approach truly matters:
- They help clearly communicate your core differentiators and attributes to move more products.
- All marketing collateral is designed to sing the same tune, boosting brand harmony and recognition.
- Focus on brands that promote a just, regenerative, and healthy society where all species can thrive.
- Supported some of the world’s most impact-driven brands, including USDA Organic and Fair Trade Certified products.
- Expertise spans sustainable branding and packaging for organic, upcycled, and farmer-direct products.
- Strong alignment with sustainability values such as 1% For The Planet and wind-powered operations.
- Based in Seattle, blending local roots with global impact.
Designing with Purpose and Impact
Modern Species doesn’t just make brands look good on the surface. Their design philosophy is about making your good shine from the inside out. This means every element—from logos to packaging—expresses your mission and values. The goal? To ensure your brand activations live up to your promises, creating authentic connections with conscious consumers who care deeply about sustainability and impact.
Collaborations with Leading Sustainable Brands
The agency has proudly supported a range of notable brands that share a commitment to sustainability and ethical practices. Some highlights include:
- Branding and packaging design for Alter Eco’s USDA Organic and Fair Trade Certified chocolate.
- Mark design for Upcycled Certified products, emphasizing resourcefulness and waste reduction.
- Brand and packaging design for Farmer Direct Organic Hemp Hearts, supporting direct farmer relationships.
- Packaging design for Nutiva’s USDA Organic Coconut Oil Unscented, highlighting purity and sustainability.
- Brand and packaging design for Mamma Chia’s USDA Organic Squeeze Box, combining convenience with health-conscious values.
Commitment to Sustainability and Regeneration
At its core, Modern Species is driven by a mission to foster a more just, regenerative, and healthy society. The agency’s work supports brands that contribute to this vision—helping all species thrive. This commitment is reflected not only in the brands they serve but also in their own operations, such as embracing wind-powered energy and supporting initiatives like 1% For The Planet.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 3: Good Health and Well-being
- SDG 8: Decent Work and Economic Growth
- SDG 17: Partnerships for the Goals
Why Brand Harmony Matters
When all your marketing collateral is aligned—your packaging, your messaging, your visual identity—it creates a powerful, harmonious brand experience. This harmony not only makes your brand more memorable but also builds trust and loyalty among consumers who value authenticity and impact. Modern Species understands that in today’s conscious marketplace, brand harmony isn’t just nice to have—it’s essential for scaling impact and making a real difference.
