Rethinking the watch packaging business: a watch box made from materials that have already been used.
With this idea, Breitling wants to change how people handle and think about watch packaging. This Solution marks a shift away from traditional, mostly non-recycled and recyclable boxes toward a smart, modular, and sustainable solution that offers an upcycled and more environmentally friendly way to package things. Breitling thinks that the future of luxury will be casual, open, and environmentally friendly. People want brands that are friendly and stand for things they care about. Because of this, Breitling makes sustainability the most important part of what they do.
Positive facts about Breitling Watch Box
The new watch box is almost 4x smaller than the former watch box
The volume of the new watch box is reduced by ~70% compared to the former watch box
The new watch box is 100% upcycled from plastic bottles
Breitling is now able to ship the new boxes directly to its markets, meaning that the average distance a box travels is reduced by almost 30%
The smaller size has a positive impact on logistics, particularly since the box can be unfolded and shipped flat. The steps that Breitling has taken since the start of its search for an environmentally friendly watch box have meant a reduction in transpor
The new watch box is 54% less expensive than the former watch box
Less than 1 year payback time
Video about Breitling Watch Box
https://www.youtube.com/embed/L6HSYu4W-fA
Breitling Watch Box website : https://breitling.com/ch-en/news/details/breitling-launches-innovative-sustainable-watch-box-created-entirely-from-upcycled-plastic-bottles-33535
