Reusing old jeans that have reached the end of their useful lives to make new clothes.
MUD Jeans is a circular denim brand that gives customers ways to buy clothes without feeling bad about it. Their jeans can be rented or bought. This is done with a return agreement that customers sign when they get their new jeans and a discount that they get when they bring back an old pair. When these old jeans get to MUD Jeans’ office, they are either upcycled and sold as Vintage, or they are recycled into new pairs through a process called mechanical recycling. Leasers pay a one-time fee that lasts for the rest of their lives. With the subscription, you can rent up to three pairs of jeans at the same time
Positive facts about MUD Circular Jeans
Reduction of 92% water usage per pair of jeans compared to industry standard.
Emits 70% less GHGs than industry standard
7,14 kg/CO2 eq per pair of jeans
32% discount when returning leased Jeans
One time subscription fee of €29
Leasing at €7,5/month for 12 months
Video about MUD Circular Jeans
https://www.youtube.com/embed/Wi2yy76f6wo
MUD Circular Jeans website : https://mudjeans.eu/
