Smart Travel Habits is a digital solution that uses behavioral psychology to help people change their travel habits to be better for the environment
Smart Travel Habits sends the user a message via SMS or email with a unique link to the platform. The message is automatically personalized for the user, and the recipient is nudged in a number of ways to travel in ways that are better for the environment. Lastly, the whole process is measured and analyzed so that anyone can easily figure out how much money they need to invest in sustainability.
Positive facts about Smart Travel Habits
Users are twice as positive to switch to walking instead of taking the car, 76% more positive to switch to cycling and 62% more positive to switch to electric, gas or hybrid car, carpooling or co-driving
If a municipality can encourage as little as 1 000 people to take the bike or walk instead of the car 50% of the time, they would reduce CO2 emissions with 180 kg per day, saving €126 per day or almost €46 000 a year
Video about Smart Travel Habits
https://www.youtube.com/embed/k-veByUjCIA
Smart Travel Habits website : https://nudgd.io/