Reflaunt is a model of sustainable consumption that lets customers sell, give away, or recycle their old purchases
With the rise and growth of fast fashion, we’ve been buying more clothes than ever before, but we still treat them like they’re disposable. The average person buys 60% more things than they did 15 years ago, but they only wear them for half as long. It is thought that 33% of women only wear an item of clothing 5 times before throwing it away. The way things are now isn’t working. Even though fashion is the second most polluting industry in the world, we still make too much of it. Even though a lot of resources are used to make clothes, more than 70% of them end up in landfills or are burned. We have a limited amount of resources that we give to an industry that makes things and then throws them away. To stop a global disaster, we need a more sustainable way to live. Reflaunt is a service that helps brands and retailers resell. Its innovative circular model lets customers of retailers sell, give away, or recycle items they’ve bought in the past with just one click from the retailer’s e-commerce site.
Positive facts about Reflaunt
Second hand purchase saves on average 1kg of waste, 3040 litters of water and 22kg of CO2
Extending a garment’s life cycle by 2 years can reduce its water, carbon and waste footprint by 73%
24x ROI
Store credit scheme with 70% top-up by customers on repurchase
Net payout between 65-97% of resale value per item
Video about Reflaunt
https://player.vimeo.com/video/358302692
Reflaunt website : https://reflaunt.com/
