A new way to get food straight from the farm to your table.
This solution aims to be the beacon of the food industry by shaking up the traditional food supply chain. It will also help small farmers do well, help consumers eat tasty, healthy, and cheap food, and lead the green transition. The way Fresh.Land does things has a number of advantages: Farmers get a bigger cut of what they sell. Customers get fresh food that is healthier and doesn’t have any pesticides on it. Some products’ total CO2e emissions have dropped by more than 46%, and there is less food waste (Climaidar, 2021). Fresh.platform Land’s shortens the food supply chain by cutting out 3 to 5 middlemen. As farmers pick fresh food for each shipment, their trees and fields become natural warehouses. Food is bought and eaten within days instead of months. This protects the quality of the food, reduces waste, and cuts CO2 emissions. With fewer middlemen, farmers get more of the value of their products, and consumers get fresh, chemical-free products at fair prices.
Positive facts about Straight From the Farm
For a product like the avocado, saves over 46% of CO2e emissions, compared to the mainstream alternative
Looking solely at avocados sold in Denmark, saved 161.000 kg of CO2e in 2020
Potential to save over 780.000 kg. of CO2e in 2021, in sold avocados alone
Food waste through Fresh.Land supply chain is less than 1%
Fresh.Land lowers CO2 emissions from cold storage by 88%
With no middlemen, farmers receive 20-50% better prices and have better payment terms
Competitiveness: Comparing 13 different products with three providers in Denmark, Fresh.Land is the 2nd cheapest option
Video about Straight From the Farm
https://www.youtube.com/embed/Tps9Lh5EYCQ
Straight From the Farm website : https://fresh.land/