Smart Travel Habits – A digital solution using behavioural psychology to give a friendly and personalized nudge towards climate friendly travel habits..
Developed in 2019 in Sweden, Nudgd provides a solution to Sustainable cities & communities, – in line with sustainable development goals for the future.
- Users are twice as positive to switch to walking instead of taking the car, 76% more positive to switch to cycling and 62% more positive to switch to electric, gas or hybrid car, carpooling or co-driving.
- If a municipality can encourage as little as 1 000 people to take the bike or walk instead of the car 50% of the time, they would reduce CO2 emissions with 180 kg per day, saving €126 per day or almost €46 000 a year.
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