Discovering the Aiayu Experience
Are you in the right place? Whether you’re shopping from Denmark (DKK), somewhere international (EUR), or just sticking with international shipping, Aiayu has got you covered. Orders placed before 12:30 PM CET? They ship the very same business day. Talk about speedy service! Plus, enjoy an extended return policy that makes shopping feel a little less stressful. It’s all about making your experience smooth and enjoyable.
Main Benefits of Shopping with Aiayu
Here’s what makes Aiayu stand out:
- Free delivery on orders over €130 in countries like The Netherlands, Germany, Sweden, Belgium, and Denmark.
- Fast shipping options: GLS courier service and DHL for most European countries, UPS for the UK and rest of the world.
- Standard delivery times ranging from 2 to 8 business days depending on location.
- Clear shipping rates: €9 for most EU countries, €15 for other EU countries, €20 for Norway, Switzerland, and the UK, and €55 for Greenland, The Faroe Islands & Iceland.
- Customer service available Monday to Friday with specific hours, ready to assist via phone or email.
Exploring the Aiayu Collection
Step into the world of Aiayu’s carefully curated collections. From “New in” and “New arrivals | Autumn Winter 2025” to the cozy “Snuggle up season,” there’s something for every style and mood. Whether you’re after knitwear, cardigans, jackets, or dresses and skirts, the range is thoughtfully designed. Don’t forget the accessories—clutches, bags, scarves, and even yarn and knitting patterns for the creative souls out there.
Home Comforts and More
Aiayu isn’t just about clothing. Their homeware collection invites you to snuggle up with bedding, cushions, throws, and more. Imagine wrapping yourself in soft bathrobes or cozy towels after a long day. The “Snuggle up season” theme runs deep here, making your home a warm, inviting sanctuary. Plus, there are cloths and tea towels that blend function with style.
Materials, Care, and Sustainability
Understanding what goes into each product is key at Aiayu. Their material library and care info sections help customers make informed choices and maintain their items longer. There’s even a repair kit available, encouraging sustainability and reducing waste. This approach reflects a commitment to quality and responsibility, making every purchase feel like a thoughtful investment.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through repair kits and material transparency.
- SDG 13: Climate Action – by promoting sustainable materials and care practices.
- SDG 8: Decent Work and Economic Growth – supporting ethical production and fair working conditions.
- SDG 9: Industry, Innovation, and Infrastructure – via innovative design and sustainable manufacturing.
Customer Service and Store Locations
Need help? Aiayu’s customer service is at your disposal Monday to Wednesday from 9.00 to 16.00, and Thursday to Friday from 9.00 to 15.00. Reach out by phone at +45 33 32 32 80 or email webshop@aiayu.com. For those who prefer a face-to-face experience, stores are located in Frederiksberg, København K, Østerbro, and Aarhus. Whether online or offline, support is just a call or visit away.
What AIAYU actually does
AIAYU is a Copenhagen fashion and homeware brand founded in 2005 by Maria Høgh Heilmann, built around natural, undyed materials like organic cotton, cashmere, and Sartuul, yak and llama wool. The brand works with craftspeople in Bolivia, Nepal, India and Europe, and offers a repair service to extend the life of its garments.
“There is something noble about the button. You sense it immediately. When I wear it, it transforms into a piece of jewelry.”
Caroline Vogel, Founder, corali
Where the model shows up
- Material sourcing: natural, largely undyed fibers including organic cotton, cashmere and specialty wools.
- Repair service: a dedicated repair program designed to extend the working life of garments rather than encourage replacement.
- Collaborations: partnerships with craft brands such as corali for handmade recycled-silver and gemstone buttons.
Why this belongs on a sustainability directory
AIAYU supports SDG 12 (responsible consumption and production) through its focus on natural, undyed materials and a formal repair service built to keep garments in use longer, rather than the disposable-fashion model common in the industry.
Frequently asked questions
Where is AIAYU based, and who founded it?
AIAYU is based in Copenhagen, Denmark, founded in 2005 by Maria Høgh Heilmann. It operates four retail stores in Denmark and works with craftspeople in Bolivia, Nepal, India and Europe.
Which SDG does AIAYU support, and how?
SDG 12 (responsible consumption and production): natural, largely undyed materials sourced through a craftsperson network, paired with a dedicated repair service to extend the life of garments instead of encouraging replacement.
What materials does AIAYU use?
AIAYU works primarily with organic cotton, cashmere, and specialty wools including Sartuul, yak and llama wool, chosen for their natural, undyed qualities.
Looking for similar ethical fashion projects?
See Ethical fashion projects on Keys for Tomorrow.
